Introducing a New APMA
Two years ago, APMA embarked on an extensive brand audit to understand how the association is delivering value to its members and whether the APMA brand fit the way podiatrists view themselves. The results were revealing, and APMA is introducing a new look and a new tagline that reflect your association’s inclusive, supportive, modern brand.
The brand audit process began with a survey, which showed that while APMA is strongly relevant, there were some gaps in the services for younger members. APMA immediately began addressing those gaps, while also implementing other recommendations from the survey:
- Keep the legal name American Podiatric Medical Association, Inc., for use with legislators, other health-care organizations, and payers because of its established clout in those settings.
- Use the initialism APMA with a tagline in most settings to better explain what APMA is and what our members do.
In addition to addressing service gaps, APMA held a series of focus groups to help home in on concepts to incorporate in a new tagline. Ultimately, the board approved the tagline “Advancing foot and ankle medicine and surgery.” The tagline incorporates two important concepts: Podiatrists are specialists in the foot and ankle, and podiatrists are surgeons. The former was very important to established members, who wanted to better convey to the public what podiatrists do, while the latter was very important to young physicians, who strongly identify themselves as surgeons.
The final step in the process was to redesign the APMA logo to incorporate the tagline. The new logo is the result of extensive research. It uses simple, clean fonts and colors, it easily accommodates the tagline, and it incorporates the concept of “advancing” through angling of the font and a prominent arrow.
“We’re excited about the new brand and especially about the opportunity to become more relevant to and inclusive of all our members,” Dr. Edwards said. “APMA has always been an organization for every podiatrist, and we believe our new brand will only amplify that.”
CPME 220 and 230 Revisions
December 10, 2018
OFFICIAL NOTICE – CALL FOR COMMENT
CPME publications 220 and 230 are scheduled for review and possible revision by the Joint Committee on the Recognition of Specialty Boards (JCRSB or Committee) in February 2019 and the Council on Podiatric Medical Education (CPME or Council) in April 2019. The Joint Committee on Recognition of Specialty Boards conducts periodic reviews and revisions of its standards, criteria, and procedures on a scheduled basis (every six years). The most recent comprehensive review process for CPME 220, Criteria and Guidelines for Recognition of a Specialty Board for Podiatric Medical Practice and CPME 230, Procedures for Recognition of a Specialty Board for Podiatric Medical Practice resulted in documents that were adopted in January 2013, and the interim review took place in 2016. Therefore, the next comprehensive review of the CPME 220 and 230 documents is scheduled to take place in 2019.
The JCRSB will meet February 8-9, 2019 to conduct this review. Per CPME 230, the criteria and procedures will be disseminated widely in order to obtain information regarding how any revisions will affect the community of interest. Following a review of the comments from the community of interest, the proposed revisions to CPME 220 and 230 will be considered for final adoption by the Council.
Click on this link, CPME 220 and 230, to view the documents scheduled for review. CPME publications 220 and 230 can also be found on the Council’s website at cpme.org by clicking on Specialty Certifying Boards and then CPME 220 and CPME 230.
You are encouraged to forward this message as you see appropriate. The Council is seeking the broadest possible input. Please send your comments by February 1, 2019, to email@example.com
Save the Date: Online Submission for Abstracts Opens January 2nd
APMA is pleased to announce the Call for Oral/Poster Abstracts for the APMA 2019 Annual Scientific Meeting (The National). APMA invites members to be a part of the must-attend meeting for every podiatrist by submitting a research abstract to be considered for presentation at The National on a topic relevant to the care of the foot and ankle. The National will be held in Salt Lake City, July 11–14, at the Salt Palace Convention Center.
CPME 120 and 130 Revisions
October 23, 2018
OFFICIAL NOTICE – CALL FOR COMMENT
Proposed revisions to CPME publications 120 and 130 are scheduled for consideration by the Council on Podiatric Medical Education (CPME) in April 2019. Every six (6) years, CPME conducts a comprehensive review of its standards, requirements, and procedures associated with its evaluation activities. In 2016, the Council appointed an Ad Hoc Advisory Committee (Committee) to review CPME publication 120, Standards and Requirements for Accrediting Colleges of Podiatric Medicine and CPME publication 130, Procedures for Accrediting Colleges of Podiatric Medicine.
The Committee reviewed the documents related to college evaluation and accreditation began meeting in 2016 and Draft I of the rewrite of CPME publications 120 and 130 was disseminated to the community of interest in December 2017. The Council reviewed all comments received from the community of interest concerning Draft I at their April 2018 meeting and determined that due to the number and nature of the comments received, the Committee would reconvene to address the comments and to provide recommendations to the Council at their October 2018 meeting. The Council reviewed the recommendations made by the Committee and approved Draft II of CPME publications 120 and 130 at their October 2018 meeting.
Per CPME 130, Draft II revisions of CPME publications 120 and 130 will be open for comment for four months. Following a review of the comments from the community of interest, the proposed revisions to CPME 120 and 130 will be considered for final adoption by the Council during its April 2019 meeting.
Click on this link, CPME 120 and 130 Revisions, to view Draft II of the documents for comment. The revised CPME 120 and 130 documents also can be found on the Council’s website at cpme.org by clicking on CPME 120 and 130 Revisions under Podiatric Medical Colleges.
You are encouraged to forward this message as you see appropriate. The Council is seeking the broadest possible input. Please send your comments by March 1, 2019, to firstname.lastname@example.org.